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Photo credit: Clarisse Meyer | Preset: Ektar 100 Why Use a Watermark? Professional Branding with Watermarksįor some of you, creating a watermark may be no more than an extension of your branding. In this blog, we’ll talk about the pros and cons of adding a watermark to your photos, and we’ll show you how to automatically add watermarks in Adobe Lightroom and Photoshop.

If you do choose to watermark, it’s important to design a watermark that compliments your brand and supports your work, without distracting from it.

If you’re considering watermarking your photos, it’s important to first determine what you hope to accomplish by watermarking to figure out if it really is your best option.

While watermarks don’t always protect your work (read our argument against watermarking ), there are some best practices to follow if you do decide to use one. Now they’re shared on the internet worldwide, and there’s no doubt that this has changed some things. For photographers, it’s normal to feel protective over your photos.Īfterall, photos used to be shared on the fridge, in an album, or face to face. If you’ve ever had your images stolen or posted without credit, your first reflex might be to add a watermark to your images to protect your work and make sure credit is given where it’s due.

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